Nike teamed up with Undefeated and Aaron Rose to create the Undefeated Billboard Project. The billboard project, perched above the Undefeated retail location in Los Angeles, CA is designed to reflect the store and the culture it represents.
Nike prominently featured a Neil Leifer shot of former Cleveland Browns running back Jim Brown as part of the ongoing project. The billboard does an excellent job capturing the emotion of the moment when the picture was taken. Check it out below:
