Billboards... We see them every day driving to work. Some stand out from others and serve as provocating thought starters in the morning. But what are some ways that you can draw additional eyeballs to your outdoor messaging?

The video below that demonstrates a strategy used to promote the European Football Championship, tying in a partnership with Die Bahn, the German Railways. Constructed in Lepziger Platz (Berlin), the billboard has drawn significant attention largely due to the fact that the company covered the building behind it with artificial turf. With sufficient lighting, this backdrop magnified the billboard's presence in the high-traffic area.