Have you ever brainstormed ways to make your street signage interactive outside the use of technology? Have you considered using street signage as a means to distribute premium items to passerby traffic?

If not, check out the clip below that details an innovative idea that Nike recently implemented in-market... Nike created an outdoor billboard that dispenses posters at the click of a button... A very interesting technique that can provide teams with an additional way to distribute posters and messaging to fans to promote the upcoming season/playoffs and/or generate team interest. This could also serve as a means for organizations to provide premiums to consumers who do not have the resources to attend games (a way of reaching out to the community).

On the flipside, sponsors could also consider utilizing similar co-branded posters that print coupons that consumers can redeem at partnering retail/QSR chains...