Looking to Promote Your Team's New Uniform?

Tuesday, August 12, 2008 at 07:05AM
Brian Gainor in Billboards and Viral

Are you looking to create awareness around your team's new uniform? Are you looking for a consumer engaging guerrilla tactic that will hopefully spur jersey sales?

Adidas recently found a unique way to drive awareness for their new Ajax Amsterdam jersey. The footwear/apparel maker recently conducted an Ajax Shirt Swap, where they had consumers in the Leidseplein marketplace (Amsterdam) swap their clothing for the new Ajax soccer jersey. Adidas did a great job capturing the event and created a :30 viral clip to drive awareness around the globe. Check it out!

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).