Are you looking for new ways to incorporate messaging during the off-season? Are you looking for a way to capture the interests of consumers once your team has been eliminated from the postseason?
Check out a new Nike viral clip that was released at the beginning of July. The clip demonstrates that Nike does an excellent job of understanding the mentality of fans once their their (team's) season has come to an end. Instead of going dark during the off-season period, Nike provides a remedy for fans (which just so happens to benefit them) who now have a greater amount of leisure time to take part in other activities. The clip does a great job encouraging fans to check out NikeSoccer.com.