Are you challenged with aligning your brand to a sports property, despite owning any proprietary rights? Are you looking for creative ways to derive entertainment in the sports space?
Carlsberg created a unique soccer campaign in 2006 that demonstrates a squirrel's soccer abilities after drinking some Carlsberg. The clip does a great job of integrating humor and sport and proved to be extremely popular with consumers despite Carlsberg's lack of affiliation with any sports properties.
Check out the clip below: