Billboard of the Week - Lotto (Soccer)

Sunday, February 21, 2010 at 04:51PM
Brian Gainor in Billboards and Viral, cape town, epl billboard, epl marketing, mls billboard, mls marketing, soccer billboard, soccer marketing, soccer marketing, world cup, world cup billboard, world cup germany, world cup marketing

Are you looking for new, creative ways to promote the game of soccer? Are you looking to feature a non-traditional outdoor campaign in select markets?

Soccer properties looking for new ways to market their organization should consider benchmarking an outdoor marketing tactic Lotto used around the 2006 World Cup in Germany. The company creatively branded the side of an overpass to resemble a soccer goal that fans walked under towards one of the site locations where a World Cup match was being played.

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).