It's Time for the Dancin' Dawgs
Thursday, February 4, 2010 at 07:57PM
Brian Gainor in Billboards and Viral, basketball promotion, game celebration, huskies basketball, marketing basketball, marketing college athletics, pac 10, pac 10 marketing, pac 10 promotion, university of washington, video board, washington basketball, washington huskies

Are you looking for new ways to entertain your fan base? Are you looking for new ways to drive awareness for your organization's players?

The folks at the University of Washington are constantly pushing the envelope with new, creative marketing and sales tactics. The UW marketing team recently created an entertaining "Dancin' Dawgs" piece that is played on the video board when the men's basketball team develops a sizeable lead in the final minutes of play.

The clip is terrific in that it allows the athletes to demonstrate some of their personalities and it is a simple, yet very entertaining fan pleaser. Why not remind fans late in the game about how great their experience was?

Check it out below:

Source: Husky Men's Basketball Blog

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.