Several NBA players thought (and acted) creatively to drive buzz and awareness around their participation in the NBA All-Star Game Festivities...

Rudy Gay of the Memphis Grizzlies challenged fans to send in videos of dunks that they would like to see in the NBA All-Star game:

Dwight Howard of the Orlando Magic responded with a behind-the-scenes look practicing dunks for the NBA All-Star Slam Dunk competition. The video provides great coverage of Howard's Vitamin Water endorsement.

The Toronto Raptors' Chris Bosh campaigned for All-Star Game votes with a unique "car salesman" approach...