Have you considered numerous ways to target your fanbase online? Have you brainstormed ways to increase the engagement level of your team emails/text messages?

The Green Bay Packers decided to target their fans by starting at the origin of communication, partnering with Hotmail to create a free web-based email platform for its fans across the globe. Packers fans can now demonstrate their team loyalty with a XXXX@GBPackersFan web address by simply signing up for a free account through the team website.

A simple, yet great idea by the Packers organization!