Are you planning on featuring a prominent celebrity at an upcoming game or event?
If so, make sure that your marketing team has adequately prepared a comprehensive "emergency plan" in case the celebrity is not as well received by the fans as you had anticipated.
Case in point? Sarah Palin's recent appearance at a Philadelphia Flyers home game was met with a chorus of thunderous boos from the crowd (despite being the nation's most famous hockey mom!). Check out the clip below: