Is your league/property effectively promoting its star athletes?
There isn't a league that understands and markets its star power better than the National Basketball Association (NBA). The NBA has created a fantastic '08-'09 media campaign that educates the general consumer base on its star athletes, painting a clear picture of their personalities and the impact they made in the league.
Take a moment to check out three (3) of the league's newest viral clips that drive fan excitement for the upcoming NBA season: