Nike "Wraps" Up Its Rugby World Cup Sponsorship...
Tuesday, October 21, 2008 at 06:38AM
Brian Gainor in Marketing Tactics

Are you looking to support your partnership investments with a unique brand building campaign? Are you looking to drive awareness for your affiliation with an event in a high-traffic marketplace?

Nike created a unique brand building campaign in Paris, France to support its sponsorship of the Rugby World Cup. Nike re-branded several high-traffic retail locations (cafe's, lounges, restaurants, local shops) throughout Paris with a unique wrap - check out the photos below!

   

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