How Seriously Do You Promote Responsible Drinking?
Friday, October 31, 2008 at 06:48AM
Brian Gainor in Marketing Tactics

Are you looking for new ways to alert fans in-venue that they should drink responsibly when attending games at your venue? Are you looking to implement new performance level signage to promote important messaging?

The Vancouver Canucks feature a unique piece of rinkside signage that is used to effectively promote responsible drinking (the messaging reads, "Plan Ahead. Drink Responsibly"). The signage is located two (2) rows behind one of the goals inside their home arena, General Motors Place.

Using signage that is prominently positioned behind one of the nets (drawing eyeballs), the team is doing an effective job reminding fans of the team's stance on a serious fan-related issue. Consider implementing a similar signage piece in your venue!

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