Are you looking for a unique way to drive extra attention towards your brand?
Reebok recently announced that it is offering a "Lost Logo Challenge" promotion for all fans attending the upcoming NHL Winter Classic on New Year's Day and viewers watching the action at home (as reported by Terry Lefton in the 12.8.08 Sports Business Journal). The "Lost Logo Challenge" is a watch-and-win promotion that rewards fans who can spot the lone player without a Reebok logo on his jersey.
What are the prizes at stake? All entries with the name of the correct player will be entered into a random drawing for the chance to win one (1) of two (2) four-person trips to the Stanley Cup Finals. Television viewers can enter the promotion by entering online while fans in-venue will be given Reebok branded binoculars and asked to text in their entries.
The "Lost Logo Challenge" promotion was created to effectively drive attention to the Reedbok-made retro jerseys that the Chicago Blackhawks and Detroit Red Wings will be wearing. Reebok is hoping to capitalize on jersey and merchandise sales stemming from the event, which includes outerwear, fleeces, caps, gloves, and scarves. Reebok is anticipating that the promotion will also solidify its position as an authentic NHL sponsor.
This is a great promotion that will bottom line results and incremental media attention for the Reebok brand!