Scotiabank Gets Creative with its CFL Branding...
Sunday, December 7, 2008 at 10:56PM
Brian Gainor in Marketing Tactics

Is your property/league looking for new ways to promote its upcoming games?

Cocoon Branding Inc. developed a unique billboard branding strategy to drive awareness for Scotiabank's support of the Canadian Football League. Cocoon created a 'Grey Cup Hits the City' billboard campaign for Scotiabank that featured the flags of eight (8) CFL teams competing for the Grey Cup. 

As the playoffs progressed, teams eliminated in each round had their flags lowered to half mast, leading up to the final game in Winnipeg. After winning the Grey Cup, the BC Lions were rewarded with having their team's flag as the only one flying high above the rest.

How can your organization take this idea and run with it?

Organizations can create a similar billboard campaign using flags to drive awareness for their home schedule and/or roster of players:

Scotiabank's unique billboard campaign was complemented by some non-traditional guerrilla tactics, as seen below:

 

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