When It Comes to In-Game Activation, Who is "Best in Class"?
Monday, February 18, 2008 at 10:10PM
Brian Gainor in Promotions / In-Venue Activation

taco%20bell.jpgCreativity drives innovation... Innovation drives creative thoughts. While marketers are continuously looking for innovative ways to integrate their brands through sport, three (3) companies are leading the charge. All three have used their brainpower to develop unique promotional tactics to drive home messaging and provide incentives to consumers.

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