The sports marketplace is cluttered. Who are we kidding? Can consumers really differentiate among team sponsors, radio sponsors, television sponsors... the list goes on? Sponsors are continuously looking for new ways to escape the clutter but are repeatedly being sold the same, stale assets by properties. There is a unique ambush/guerilla marketing tactic that can be used to drive brand awareness among large crowds at-venue. Read More at: http://partnershipactivation.squarespace.com/billboards-and-viral/