NHL goaltenders have recently asked the NHLPA to consider starting a "Goaltender's Club", an initative that would enable them to place a corporate logo on their jerseys. While this would take away from the purity of the game, it would generate incremental revenue for the league (and possibly players). NHL goalies interested in the concept include Devils G Martin Brodeur, Stars G Marty Turco, Red Wings G Dominik Hasek and Oilers G Dwayne Roloson, who have been working with two (2) sports marketing consultants to pursue the idea.

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