Segment Your Seating and Sell It!

Saturday, February 23, 2008 at 09:02PM
Brian Gainor in Ticketing Strategies

Across the nation, college gameday atmospheres are defined by their students, seated in designated student sections, dressed head to toe in school spirit and jumping vibrantly to Zombie Nation. Numerous sponsors are clamoring for unique access to these passionate individuals, a segment of the population who seem to repeatedly escape marketers. Why are property representatives not taking greater advantage of having these student sections at their disposal? Read more here.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).