Darryl Dionne of the Professional Hockey Players Association (PHPA) recently informed me of a creative incentive-driving promotion north of the border. Pizza Pizza, a Canadian QSR chain, offered Blue Jays fans the opportunity to redeem their ticket stubs within 24 hours for a free slice of pizza anytime the team struck out seven (7) or more batters.
Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.