Good news for corporate sponsors and property reps... Despite questions of a recession in 2008, sponsorship spending is slated to increase 12.6% (IEG), the highest single-year jump since 2000. Sports sponsorships are estimated to account for $11.75BN of the overall $16.78BN sponsorship spending in the US and Canada (rights fees alone). (Source: SBJ, 2.18.2008). Read more here.