What will be the next wave of brand extensions/big ideas for professional organizations? There will be more to come on this in the future, but here are a few BIG TOPICS to start thinking about:
- Fanbase Ownership (Red Sox Nation / Jr. Nation)
- Travel Programs (Red Sox Destinations)
- Building Entertainment Venues around Stadiums (NE Patriots, Miami Dolphins)
- Billion Dollar Stadiums (Dallas Cowboys, Giants/Jets Stadium)
- International Contests (NFL, NBA, Premiership)
- Outdoor Games (NHL, Phoenix Suns)
- Increased Ownership of Media (TV, Internet) Channels (Yankees - YES Network, Big 10 Network, etc.)