Building Pre-Game Excitment at Auburn!
Thursday, March 13, 2008 at 06:10AM
Brian Gainor in Promotions / In-Venue Activation

Prior to every home football game, Auburn features the War Eagle Flight, one of the best traditions in college football. "War Eagle", the battle cry and symbol of Auburn University, is brought to life each game when Auburn officials release the eagle, having it circle the stadium and land mid-field. The moment causes one of the most electric scenes in all of college football!

Check out the clip:

Background on the Eagle (as taken from Wikipedia):

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