The Columbus Blue Jackets created a unique vignette to target neighboring college students at Ohio State University. The Blue Jackets developed "Rush CBJ", a campaign that uses a theme from the movie Old School to drive home select messaging to college students, offering discounts on ticket prices before each Blue Jackets home game ($15 Upper Level ($41 value), $25 lower level).

Note: The Blue Jackets track fans down in a van referred to as the "Fanboni" ... pretty creative! Here is the clip: