Are you looking to target fans outside of your team's local market? Consider benchmarking the online tool that the New York Jets created for their fans across the globe.

The New York Jets feature an online portal called Out of Town Jets Fans. The online tool is so simple, yet it provides a very effective way for the Jets to connect their fans and increase their affinity for the organization.

The Out of Town Jets Fans is a user-friendly spreadsheet tool that lists:

• Bar/Restaurant Location
• Address
• City
• Phone
• Specials

Users can post their own fan club pages, access existing fan pages, and update new bar listings. Users can search by state listings. This is a great tool to stay connected with fans out-of-market!