Buy a Ticket, Get a Pregame Meal Free?
Tuesday, April 15, 2008 at 06:06AM
Brian Gainor in Ticketing Strategies

chicagowolves2.jpgThe Chicago Wolves of the AHL recently announced a ticket offer that is bound to entice the taste buds of their ticket holders. The team is offering all fans who purchase a non-discounted playoff ticket of $20 or more a complimentary pregame meal during the team's 2008 playoff run. The ticket-based promotion, co-sponsored by Pepsi and Vienne Beef, rewards fans with a complimentary meal in the Skyline Room of the Allstate Arena 90 minutes prior to each home game.

Pre-Game Meal Items Include:

With the emergence of teams looking to show their fans more value for their buck, I wouldn't be suprised to see more initiatives like this surface. It will be interesting to see if this idea will become a benchmark for others in the minor league ranks; a lot will be determined by consumer demand and how efficiently the team runs the on-site operations during their playoff run.

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