All sports marketers realize that in-game PA's can often get drowned out by relative noise, on-court/on-field happenings, and other variables that sometimes cannot be controlled. But how do you overcome this and really capture the crowd's attention?
Consider a strategy implemented by Carlsberg at an AFC Wimbledon game in the clip below:
In the above clip, as the crowd waits expectantly for the game to start a loud tannoy announcement begins as the voice says: "We have a very important message for a dons fan Derek Wilkinson with a message from your wife who's just called from St Georges hospital where she's given birth to a healthy 6lb 4oz baby boy."
The message then becomes more detailed and includes the wife allowing him to name the child with a combination of Wimbledon players' names, to get an au pair from Sweden and telling him that she'll get a taxi back from the hospital on Tuesday so he doesn't have to miss the game at Bromley. The announcement then finishes with: "This announcement was brought to you by Carlsberg. Carlsberg don't do wives but if they did they'd probably be the best wives in the world."