The Dallas Cowboys recently announced that they will become the first team in the NFL to allow groups to share tickets. The Cowboys are slated to implement a system that enables a group of people to purchase a single ticket, and once inside the stadium, the group can take turns going into the game.

It is rumored that the Cowboys could allow 20,000 fans to buy tickets to standing-room-only party plazas outside each end zone where the game will be featured on digital screens (this would be an interesting strategy to drive game and site attendance for the Super Bowl, etc.

Could this be a new wave in team ticketing strategies?