I recently conducted an analysis to gain a better understanding for how each of the NBA teams were leveraging their dance teams and cheerleader units. The analysis was designed to provide a greater perspective for which categories/brands are aligning themselves with dance teams/cheerleader units and how teams are leveraging this asset.
The analysis revealed:
- There are at least twenty-three (23) different partnership categories aligned with NBA dance teams:
- Tanning, Cosmetics, Cosmetic Dentistry, Fitness Clubs, Hairdressing, Athletic Wear, Hair Products, Alcoholic Beverages, Fast Food, Television Networks, Vacation Destinations, Skin/Soap/Body Products, Non-Alcoholic Beverages, Luggage/Travel, Yoga, Personal Trainers, Casinos, Wireless Service, Photography, Boot Shops, Dance Centers, Boutiques, Jewelers
- There are four (4) primary partnership categories aligned with NBA dance teams/cheerleaders:
- Hair & Makeup
- Fitness Centers
- Cosmetic Dentistry
- Tanning
- There were three (3) major suprise sponsors:
- Carl's Jr. - Sacramento Kings
- Metro PCS - Detroit Pistons, LA Clippers
- Irish Spring - Toronto Raptors
Enclosed is a team-by-team breakdown of brands affiliated with NBA dance teams*:
- Atlanta Hawks – Beau Rivage Resort and Casino (Biloxi, MS), San Destin Golf & Beach Resort, MAC Cosmetics
- Boston Celtics – James Joseph Salon, Samsonite, Tan Works
- Chicago Bulls – Bud Light
- Cleveland Cavaliers – Smart Cover, Woodard Photography, Mind Body Fitness, Sauvage Swimwear, MAC Cosmetics, Capezio, Avon Boot Shop, Dr. Malcom Walters, DDS, Spotlight Dance Center, TNT Tanning, Lush Boutique, AG Hair Cosmetics, Jason Kelly (Body Art/Makeup Artist), Victorian Rose Apparel & Antiques
- Dallas Mavericks – Toni & Guy Hairdressing, Telos Fitness Center ,Reebok, Dallas Power House of Dance, Bed Head, Diva Hosiery, Planet Tan, Electrique Boutique
- Denver Nuggets – Skin Essentials, Cosmetic Dentistry of Colorado, Bally Total Fitness, Salon Illuminate, Wax in the City, Tan the Moon, Tech Tans, Carla Sanchez and the Performance Ready Team, CorePower Yoga
- Detroit Pistons – Metro PCS, Davincci Dental, Bianchi’s Salon & Spa
- Golden State Warriors – Christopher Michael Salon & Spa
- Houston Rockets – Charli’s Salon (Hair & Makeup), Fit Athletic Club (Fitness), Guy M. Lervis (Cosmetic Dentistry), Malibu Tan (Tanning)
- Indiana Pacers – Pepsi, Salon01
- Memphis Grizzlies – Horseshoe Casino & Hotel, 24 Hour Fitness
- Los Angeles Clippers – Metro PCS
- Los Angeles Lakers – MAC Cosmetics
- Miami Heat – Beverly’s Jewelers
- Milwaukee Bucks – Boston Store Clinique, Miller Lite
- Minnesota Timberwolves – Treasure Island Resort & Casino, River Bluff Dental, Planet Beach, revamp Salon & Spa
- New Jersey Nets – Lush Day Spa, Derion, Capezio, MAC Cosmetics, Beach Bum Tanning
- New Orleans Hornets – adidas, Franco’s athletic club, Elmwood Fitness Center, Premier Fitness, Planet Beach, Kenneth’s
- Orlando Magic – Forte
- Philadelphia 76ers – Metrotans Tanning Salon, Joseph J. Capista (Cosmetic Dentist)
- Portland Trail Blazers – 24 Hour Fitness
- San Antonio Spurs – Spray Soleil, FSN Southwest, YMCA of Greater San Antonio
- Sacramento Kings – Carl’s Jr.
- Toronto Raptors - Irish Spring
- Utah Jazz – Nuskin
*Team-by-team audit conducted by analyzing team webpages