The MetroRedLine, which links Hollywood/Highland and Universal in Los Angeles, recently launched a high-tech subway advertising tool. The subway line's digital advertising is the first of its kind in the United States and is expected to raise at least $240K per year for the Metro in an effort to keep costs down for consumers.

The new technology is an LED system composed of 360 digital strips that light up at timed intervals as the train passes the subway at 70mph. The result? A smooth-flowing video advertisement for films like Speed Racer and other corporate advertisements. Check out the clip below - this is amazing... and a great way for sports teams to target fans traveling to their games by rail/subway in the future!