If Fans Want Hits... Show Them Hits!
Tuesday, June 10, 2008 at 07:56PM
Brian Gainor in Driving Web Traffic

Are you looking for ways to turn casual fans into avid fans? Are you looking for ways to capitalize on the exciting moments of your team's games and/or leverage 2.0 applications?

The Dallas Stars currently feature a "Dropping the Gloves" feature on their team's Myspace page; an innovative strategy that drives incremental traffic and interest to the team's social networking platform. By offering "semi-controversial" content (what the fans really want to see but can prove difficult sometimes to actively promote), the Stars' Myspace page provides a way for the team to leverage thrilling hits, fights, and plays and convert casual fans into avid, supporting fanbase.

In addition to the "Dropping the Gloves" feature, the Stars' organization offers a number of other unique elements on their Myspace page:

Check back for more information on unique online initiatives by the Stars organization!

drop%20the%20gloves.jpg

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.