With rising ratings, attendance figures, and corporate sponsor support, all signals indicate that consumer interest in the NHL is definitely back. Thus, it was time for me to post a Stanley Cup Finals Activation Gallery that depicts the exciting market and corporate support that the Detroit Red Wings and Pittsburgh Penguins received during the Stanley Cup Finals.

As the picture to the left demonstrates, Red Wings fans are pretty passionate about their hockey, even if it comes at the expense of a stuffed penguin on parade day... Nonetheless, there was some unique branding and activation around the Stanley Cup Finals, so definitely check out the new Activation Gallery!