When analyzing your game atmosphere, you should be looking at everything from speaker levels to concessions lines to arena entertainment... But when was the last time you evaluated your arena emcee position? Do you have a recognizable personality? Have you found a person that really resonates with your target audience?

The Phoenix Suns have taken an unusual, but effective approach to their emcee position. The club hired Cedric Ceballos, a former Suns player and 11-year NBA veteran, as their in-arena personality. Ceballos is embarking on post-basketball career in media and currently serves as a morning radio personality on MEGA 104.3 FM in Phoenix. The Suns called upon Ceballos to handle their in-arena duties and serve as a co-host on their weekly Suns.com web show, Nothin' But Net.

By hiring Ceballos, the Suns have found a unique way to enhance their game experience and further resonate with their fanbase. This could present an interesting strategy for a minor league/expansion team that is looking to have an impact in the local community without spending top dollars for a high profile player or coach. But remember, it has to be the RIGHT fit and the RIGHT personality for the job, no question about it... 

For more information Ceballos and his credentials, check out his webpage and him live in action: