Are you looking for an innovative idea to drive some awareness for your soccer club in-market? Are you looking for some guerrilla efforts to benchmark?

Guarana Antarctica devised a clever branding idea to promote their affiliation with the Brazilian Soccer National Team. Guarana Antarctica placed actual size goal posts in bus shelters throughout San Paulo and tagged the guerilla displays with a pretty creative branding campaign.

The guerilla efforts were designed around Guarana Antarctica's $10MM jersey sponsorship of the Brazilian Soccer Federation around the 2006 World Cup. Upon the tournament's conclusion, Guarana Antarctica created these clever ads to help drive awareness for the initiative...