Penske Offers Video Board Promotion for Fans...
Sunday, July 27, 2008 at 04:45PM
Brian Gainor in Partnership Ideas, Promotions / In-Venue Activation

Are you looking for a unique way to promote your brand in-venue? Are you searching for a way to incorporate fans into your messaging?

Penske Trucking is teaming up with the Green Bay Packers to offer the "Go Pack! Go Penske! Commercial Contest", a promotion that offers Packer fans the chance to win a suite experience with seventeen (17) of their frends...

Penske is asking all Packers fans to create a 22-second commecial that encompasses the following elements: 

Penske will select the seven (7) best commercials as semi-finalists for fans to judge on Packers.com. All video submissions are to be sent to Penske's Marketing Department (the address is included on the promotional page) for review.

One (1) lucky fan will win a suite experience at the Packers' December 28th home contest against the Detroit Lions with seventeen (17) of his/her friends. At the game, the winner will be recognized and the winning promotional spot will be featured during the game. The six (6) remaining semi-finalists will receive a $250 Packer Pro Shop gift certificate.


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