Update on Tuesday, August 5, 2008 at 09:23PM by
Brian Gainor
Brian Gainor
A month ago, MLB All-Star weekend provided the sports industry with some memorable moments, most notably Josh Hamilton's performance in the Home Run Derby. However, one piece of activation that is a must-see is Vitamin Water's efforts to counter Gatorade's presence in the New York City market.
Enclosed is a video clip that captures Vitamin Water's "Homers in the Hudson" promotional execution in New York City (as we had mentioned in a previous post). Check out the clip below to see how Vitamin Water pulled off the promotion!
Brian Gainor