Are you looking for new ways to take your brands to the fans? Are you looking for ways to capitalize on the 2-3 hours of tailgating time prior to games?
Consider using promo bikes (or a similar method) to drive awareness for your brand on game day. Promo bikes (i.e. advertising bikes) are human powered vehicles fitted with a 120x180cm six sheet light-box. The vehicles, which have proved successful in London, Paris, Dubai, and Barcelona, are a great, transportable way to get your message out there...
Promo bikes are a cost-effective way to bring your message to thousands of consumers prior to a game when they are tailgating, etc. At 1/5th of the cost of a billboard, promo bikes provide closer POS opportunities, drive brand exposure in an impactful way, and are a nice complement to product trial and sampling efforts.
Promo bikes can be used at:
- Football games (tailgates at-venue, away from venue)
- NASCAR races (all weekend long while fans camp)
- Team parades
- Tennis events (through the tournament footprint)
- Basketball, Hockey, Baseball events (circling the stadium exterior and parking lots)
If you are interested in such a marketing tactic, consider contacting:
| AdRide Advertising, LLC. |
| 1375 Broadway, 3rd Floor New York, NY, 10018 |
| Tel: (877) ADRIDE-1 or (212) 404 7600 |
| Fax: (212) 812-3210 |
| Website: www.adride.com |
Check out a clip below of the promo bicycles in action.
Brian Gainor