Sponsorships... From the Driver's Point of View
Saturday, September 13, 2008 at 10:36AM
Brian Gainor in Video Vault

Have you ever wondered how much corporate branding is visible to drivers when they are circling the track?

The following clip provides you a view of the sponsorship world from a Formula 1 driver's perspective:

On this particular racing occasion, the following brands seem to have some nice at-track visibility:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.