Drive Your Product Into Consumers' Minds...
Tuesday, September 2, 2008 at 09:43PM
Brian Gainor in Partnership Ideas

Are you looking for new ways to drive awareness of your product in-venue? Are you looking for ways to leverage your baseball partnerships?

The Hiroshima Toyo Carp, a professional baseball team in Japan's Central League, have found a very unique way to promote Cup Noodles at their baseball games. The team outfitted a small truck with a huge Cup Noodles on the bed. During innings throughout the game, the truck drives around the baseball field, encouraging fans to head to the concessions stands to purchase their very own Cup Noodles. The "mobile" promotional vehicle provides Cup Noodles a great way to escape from all of the signage and corporate activation in-venue.

A similar mobile promotional vehicle would be a relevant for numerous companies to promote their brands in-venue:

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