Is your organization looking to do something special for its fanbase? Are you looking for a unique way to drive attention to your brand at a game/event that takes place on a holiday?
Prior to their home Christmas Day tipoff against the New Orleans Hornets, the Orlando Magic placed a team-branded Superman shirt on every seat in the Amway Arena. The shirt symbolizes the nickname given to the team's star forward Dwight Howard after he adorned a Superman cape in route to winning the 2008 All Star Slam Dunk Contest.
The premium shirt giveaway proved to be a hit with all fans in attendance and drew a significant amount of media buzz. The jersey-style shirts featured a Superman logo on the front with Dwight Howard's name/number and an Orlando Magic logo on the back. Warner Brothers also provided $500 to a family of Orlando Nursery Day, and complemented the gift with a donation of clothes, toys, movies, and other items to the family.
How popular were the shirts with Magic fans? Soon after the game, the Magic faithful began testing their Ebay resale value online with a starting price of $30.
Consider new ways to provide your fanbase with unique, premium items that will win over fans in attendance!
A special thanks to J.T. McWalters of the Orlando Magic organization for his insights and contributions to this column.