Tuesday
Oct202009
Have You Considered the Human Jumbotron?
Tuesday, October 20, 2009 at 07:25AM Are you looking for unique ways to engage fans in-venue? Are you searching for ways to add entertainment value to the fan experience?
While the stadium arms race has dominated the North American marketplace, some Asian sports organizations (particularly in South Korea) have continued to place an emphasis on creating a human jumbotron effect. In fact, they have gotten pretty good at it over the years.
The human videoboard involves a large group of individuals who carry out choreographed chants and color movements (using layers of shirts), driving spirit and excitement amongst onlookers. It really is something that you just have to see for yourself:
Reader Comments (1)
Unbelievable! Whle "Block O" at The Ohio State University and the annual White Outs at Penn State set a base graphic in the stands, they are stone age compared to this effort. I believe there is a cultural advantage in Asian sport cultures with their emphasis on the collective that makes this possible, but also increases the lead time and importance of long term relationship with the team brand if marketers want to harness their purchasing power.