BMW Oracle Racing Shows How It's Done...
Friday, November 13, 2009 at 07:38AM
Brian Gainor in bmw oracle racing, bmw oracle racing, bmw promotion, bmw sailing, bmw video, bmw viral, boat racing, boat sponsor, boating sponsor, racing sponsor, sailing sponsor, san diego bay

Are you looking to generate sponsorship dollars for a sailing team? Are you looking for new ways to draw interest to a non-traditional sport?

The BMW Oracle Racing team (sailing) created an insightful video that demonstrates all of the behind-the-scenes work that goes into getting a competitive wing sail out on the water. In the clip, the BMW Oracle crew worked vigorously to get the wing sail ready to go in just a few hours - a pretty incredible feat.

The video serves as a great way for sailing teams (and other non-traditional sports) to show potential sponsors and the general market a behind-the-scenes look at what goes into competing. The video does a great job demonstrating the personnel, operations, and teamwork involved in sailing. Check it out below:

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