The Mallards Introduce the Coors Light ICE ROW
Friday, November 13, 2009 at 06:56AM
Brian Gainor in Partnership Ideas, coors light ICE ROW, coors light corners, coors light hockey, coors light sponsor, hockey sponsor, ice row, ihl sponsor, international hockey league, mallards hockey, quad city mallards, sponsorship, sports business

Are you looking for new ways to leverage the first couple rows of seats at your venue? Are you looking for ways to promote MillerCoors' products?

The Quad City Mallards of the IHL recently unveiled a partnership with Coors Light and Euclid Beverage that is highlighted by a unique branding concept. The team has created a Coors Light ICE ROW that enables fans seated in the front row closest to the ice to experience a number of exclusive opportunities.

Thirty minutes prior to the walk up general admission, fans seated in the ICE ROW will be provided access to the Mallards locker room and hockey operations prior to the game. This will enable them to have plenty of time to enjoy the coach's comments to his team and fully experience the Mallards' behind-the-scenes experience.

The Mallards are also complementing the deal by creating four "Coors Light Corners" on their rink at the i Wireless Center. Coors Light logos will be displayed on the ice in each of the four corners for all fans to see (and hear on radio broadcasts).   

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