The Pace Car Arrived in Style at the Dickies 500

Monday, November 9, 2009 at 10:22PM
Brian Gainor in Promotions / In-Venue Activation, chevy camaro, chinook helicopter, dickies 500, dickies 500 pace car, pace car entrance, pace car entrance, pace car helicopter, pre-race entertainment, texas motor speedway helicopter, texas motor speedway marketing, yahoo sports, zz top

Fort Worth Star-Telegram/Ron T. EnnisAre you looking for new ways to showcase the arrival of an important asset at a NASCAR event? Are you loking for ways to distinguish your track/event from others?

Fans attending the Dickies 500 at Texas Motor Speedway were treated to one of the greatest pre-race highlights in NASCAR history on Sunday. Shortly before the race, track representatives called on a Chinook helicopter to land on the track and personally deliver the official Chevy Camaro pace car for the race.

The Marine who piloted the Chinook helicopter, Col. Doug Hurley, was rewarded with the opportunity to drive the pace car around the track. Texas Motor Speedway followed the pace car grand entrance with a special "Start Your Engines" call from ZZ Top.

Source: Yahoo! Sports

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).