Activation of the Day - Hershey's 

Thursday, December 10, 2009 at 10:06PM
Brian Gainor in Partnership Ideas, activation of the day, college activation, college football sponsor, death valley, hershey's activation, hershey's college athletics, hershey's sponsor, lsu gameday, lsu partner, lsu sponsor, ohio sports administration, sean o'hara

When LSU hosted the University of Florida back in October, plenty of the nation's leading brands were on-hand to engage with college football fans prior to one of the season's most anticipated games. One of those sponsors was Hershey's, which featured a prominent display just outside Death Valley.

Check out some pictures of their activation below (courtesy of Sean O'Hara of the Ohio University Center for Sports Administration):

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).