Activation of the Day - The 100 Yard Shot 

Thursday, December 10, 2009 at 07:33AM
Brian Gainor in 100 yard shot, Partnership Ideas, activation, bar promotion, bartender in the box, beer promotion, shotsticks, sobieski vodka, sponsor, super bowl activation, super bowl sponsor, tailgate promotion, tailgating

Prior to Super Bowl XLIII in Tampa, 225 football fans participated in a 100-yard long shot promotion courtesy of Shotsticks, Sobieski Vodka, and Bartender in the Box. The act served as a great publicity stunt for the brands and provides a benchmark for brands who are looking to engage fans in the tailgate lots prior to a major event.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).