Activation of the Day (12/14) - Nike, Mountain Dew

Sunday, December 13, 2009 at 11:20PM
Brian Gainor in Partnership Ideas, mountain dew china, mountain dew shanghai, mountain dew skateboard, mountain dew sponsor, nike asia, nike china, nike shanghai, nike skateboard, pepsico asia, skateboarding asia, skateboarding china, smp skate or ride

Are you interested in learning how brands are leveraging sports in the Far East? Are you looking for new ways to drive awareness at X-Games and skateboarding events?

Nike and Mountain Dew have done a tremendous job aligning with skateboarding events to establish a presence in the Far East. The enclosed video details the two (2) brands' branding and activation at a recent SMP Skate or Ride Event in Shanghai, China.

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).