Are you looking to create a captivating viral campaign that will attract the attention of consumers from across the globe? Are you looking for new ways to leverage athlete endorsers?
Wieden + Kennedy Amsterdam teamed up with EA Sports to create a sticky 'keepie uppie challenge' viral marketing campaign designed to promote the company's new game title FIFA10. The creative campaign features the world's greatest soccer players testing their juggling skills while blindfolded. The humorous campaign was designed to entertain and provides an influencial call-to-action for fans to submit videos of their own juggling talents on the promotional microsite.
Check out W+K's creative Blindfolded Keepie Uppie Challenge below, which launched today (12/14/09):