NACMA - Collegiate Social Media Insights

Friday, December 18, 2009 at 09:23AM
Brian Gainor

NACMA Members... Here are a few social media resources, viral thought-starters, and social media best practices that should help you drive your business!

TWITTER

• College Athletics Stakeholders on Twitter (Master List)
• Ways that College Athletics Can Effectively Leverage Twitter

YOUTUBE - VIRAL CAMPAIGNS TO WATCH

• Promote Upcoming Match
• Promote Upcoming Season / Conference Tournament Appearance
• Promote Heisman Campaign
• Promote Billboard Campaign
• Promote Billboard Campaign (2)
• Promote Teams/Skills Video
• Promote Teams/Skills Video (2)
• Promote Teams/Skills Video (3) 
• Promote Teams/Skills Video (4)
• University Athletics Department YouTube Channel - Cal Athletics 

FLICKR

• Gopher Sports Properties - Flickr Page
• University of Kentucky Athletics - Singing Billboards Campaign  

BLOGS / UNIQUE WEBSITES

• USC Football - The Rips It Blog
• Duke University - Duke Blue Planet

FACEBOOK PAGES

• Chelsea FC (Best in Class)
• Boston Celtics (Best in Class - 3-Point Play Online Game)
• University of Oklahoma

PROMOTING SOCIAL MEDIA INITIATIVES ON ATHLETICS HOMEPAGE

• University of Oklahoma Athletics 
• University of Southern California Athletics
• Arizona State University Athletics (Banner Ad)

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).